The 10X Rule by Grant Cardone Book Summary

The 10X Rule by Grant Cardone Book Summary

A Short Summary of the 10X Summary

The 10X Rule says that

(1) Set goals for yourself that are ten times greater than what you believe you are capable of accomplishing.

(2) You should take ten times as much action as you believe is necessary to achieve your goals.

The biggest mistake most people make is not setting goals high enough. Taking massive action is the only way to fulfill your true potential.

The 10X Rule Book Summary

• The biggest mistake most people make is not setting goals high enough.
• The 10X Rule is based on knowing how hard you must work and how smart you must be to succeed.
• Operating at activity levels far beyond the normal is 10X action and execution. It will take you far.
• Set targets that are ten times your current goals.
• Your thoughts and actions are why you are where you are now.
• You must think and act at levels 10x beyond the norm to go farther than ever.
• Why keep working once you have achieved a certain financial level of success? Because you can be happy while accomplishing things, not while resting and doing nothing. Should you just stop at that if you loved your wife and kids yesterday? Or should you build upon it? The same is true for your work and legacy.
• Limiting the amount of success you desire violates the 10X Rule.
• The 10X Rule states that you must set goals for yourself that are 10X greater than what you think you want and then take 10X the action you believe is necessary to achieve them.
• The first standard error is to set your sights too low.
• The second most common error is underestimating the amount of action required.
• The third most common error is that people spend too much time competing and not enough time dominating their industry.
• The fourth most common error is underestimating the amount of adversity they will face.
• Any goal you set will be challenging to achieve, so why not set them higher from the beginning?
• Most people feel they are working rather than chasing their passion because the payoff isn’t large enough.
• You will either work to accomplish your goals and dreams or be used to achieve someone else’s goals and objectives.
• Never reduce a target. Do not explain away failure. Permanently increase your actions.
• Nobody wins when you diminish the importance of success.
• People will say, “Success isn’t everything.” No shit. Of course, success isn’t everything. But it is essential. And diminishing that importance with a saying like “success isn’t everything” gives you an excuse to limit your vision of success for yourself and your actions.
• It is your duty to be successful. Do not view success as an option.
• Being dependent on only one person or one solution for success is your fault. Winners bring success from many different avenues.
• Politicians make all these promises, but your success (or your children’s) is not dependent on politics. Whether or not one person gets voted in does not determine if you will win. As long as the system provides the opportunity to succeed, no one individual, party, or president will dictate your success – except you.
• Success by others is an indication that something is possible. It should inspire you.
• Those who use blame for not achieving success will never be successful. Victim thinking doesn’t benefit you.
• If you’re willing to take credit when you win, then you have to be willing to take responsibility when you lose.
• Even when bad luck or random events strike, you can always do something to be better prepared next time.
• If you were legit, people would come to you. Stop driving and flying everywhere. Step up your game.
• If people comment on your activity level, you’re doing something right.
• The biggest business problem is obscurity.
• Money and power follow attention.
• Rid yourself of average thinking and average action.
• Failing to think big initially will lead to failing to act big.
• Make your goals ten times bigger than you think they should be.
• Top achievers don’t copy or compete. They dominate. They set the pace.
• How can you get an unfair advantage?
• Never play by the agreed-upon norms of your industry. Create new ways to dominate your sector.
• You don’t have to be the first to do something, but you should be the best at it.
• Create “only” practices. What is something only you are doing?
• You have to be obsessed. Nobody has ever accomplished something incredible without obsession.
• The ability to be obsessed is not a disease. It is a gift.
• What goal would cause you to be obsessed?
• The saying “under-commit and over-deliver” is stupid. Instead, overcommit and figure out how to show up at a higher level.
• Don’t follow the pack. Lead the pack.
• When people and businesses cut spending and focus on saving, they almost always save their energy, effort, and creativity. It is as if the mindset of dialing down spending naturally dials down activity in other areas.
• Success is like a garden. You must constantly tend to it and care for it.
• Most people never get close to being overexposed. Nearly everyone is hindered by obscurity.
• Last-minute preparation is just a way to delay and be fearful. Focus on training better beforehand; face it and take action when the resistance comes.
• Fear is a signal to do what you fear right now. Do not feed fear by waiting and letting it build.
• Don’t worry about time management or balance. Instead, focus on abundance. I don’t think either/or. Instead, think of everything.
• Time management is more about knowing your priorities clearly than finding balance.
• When the author had his first child, he and his wife created a schedule for his daughter’s sleep that allowed him to spend an hour with her each morning while maintaining the same work calendar. The bonus was that the daughter was asleep by 7 pm, which meant uninterrupted spouse time.
• Nobody will save you or make you successful.
• Weak and overwhelmed individuals resort to criticism.
• “Non-customer satisfaction” is not nearly as big of a problem as “customer satisfaction.” The real issue is people not knowing you exist and not buying your product.
• Create an exit survey for non-buyers. (Does anyone leave a sales page?)
• Customer acquisition is the primary objective, not customer satisfaction.
• Customer complaints are not to be avoided. They are problems you can solve.
• Powerful companies and brands are omnipresent. You need to be everywhere.
• The best revenge against your critics is massive success.
• Duplicate the thoughts and actions of successful people, and you, too, will become successful.
• Approach everything with the attitude that it can be done. Believe that you will figure it out.
• Losing money or a business never dominates your ability to take action.
• The author told his whole staff they needed to make 50 sales calls. Then he told them they needed to make the calls in 30 minutes. He went and made 28 calls in 22 minutes. The point is to stop analyzing and paralyze yourself with overthinking. Just act.
• Test traditions and established ways of thinking.
• Don’t worry about how much work it is. Think about how great the results will be.
• Commit first. Figure out the details later.
• “Reach up” in your relationships. Find people better than you.
• Taking massive action is the only way to fulfill your true potential.