Traction: How Any Startup Can Achieve Explosive Customer Growth By Gabriel Weinberg and Justin Mares
Traction: How Any Startup Can Achieve Explosive Customer Growth is startup related book by Gabriel Weinberg and Justin Mares, published in 2014.
Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely.
As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. Hundreds of others sputter and die for every startup that grows to the point where it can go public or be profitably acquired.
Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or users for a free service). That’s called traction, and it makes everything else easier fund-raising, hiring, press, partnerships, and acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path.
Traction: How Any Startup Can Achieve Explosive Customer Growth epub
Two successful startup founders offer a comprehensive overview of the various ways startups can achieve strong, sustainable growth and a guide to choosing the ones that will make the difference.
Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups don’t get off the ground not because of a bad product but because they don’t have enough customers. They make the fatal mistake of putting all their effort into perfecting their product at the cost of reaching out to potential users. Instead, they should be putting half their resources into getting traction.
TRACTION is the essential guide for any startup looking to stay ahead of the curve and build a user base early in the game. The book offers no one-size-fits-all solution: every startup is unique, so no single method is guaranteed to generate traction. Instead, the authors identify nineteen different traction channels from viral marketing to trade shows, offer insights on exploiting each one to its fullest potential, and provide a framework to test various channels and identify the best one for any startup.
Drawing on advice from more than 40 successful startup founders and marketers, from Wikipedia’s Jimmy Wales to American Apparel’s Ryan Holiday, TRACTION is a comprehensive textbook for marketing your way to growth.
Traction: How Any Startup Can Achieve Explosive Customer Growth
Author(s): Gabriel Weinberg; Justin Mares
Publisher: Portfolio, Year: 2015