Innovation and Entrepreneurship By Peter Drucker
Innovation and Entrepreneurship deal with ‘what, when and why; with policies and decisions; opportunities and risks, structures and strategies; staffing, compensation, and rewards. This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America’s new entrepreneurial economy. Superbly practical, Innovation and Entrepreneurship explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today’s economy.