Retail Management, Global Edition 13th Edition Pdf
For retail management courses.
A contemporary textbook that helps students thrive in today’s retail industry.
Retail Management: The strategic approach is based on the basic principle that retailers need to plan and adapt to complex and changing environments. Without a well-integrated and predefined strategy, retailers can fail and lose control of their surroundings. This text will help readers become good retail planners and decision makers. The 13th edition is updated to reflect the current global economic situation, extensive coverage of omni-channel retail, and many new hotspots, questions, and examples to help students thrive in today’s retail industry. Contains data.
Retail Management PDF
Author(s): Barry Berman, Joel R Evans, Patrali Chatterjee
Publisher: Pearson Education Limited, Year: 2017