Strategic Management and Business Policy 15th Edition Pdf
2 For courses on strategic management and business policy.
Use strategic management models to learn and apply key concepts through cases.
Strategic Management and Business Policy: Globalization, Innovation, Sustainability, 15th Edition, Focusing on Globalization, Innovation, Sustainability, This Classic Further refine and modernize the educational strategy approach of traditional textbooks. Throughout, the author provides students with strategic concepts that every organization needs to know when tackling the issues it must rely on to drive its business. In this issue, Alan Hoffman and Chuck Banford bring a new perspective to this very well-studied and actually created lesson. It also includes a new chapter on global strategy, along with a new vignette and a complete real-world case study. Pearson MyLabTM management is not included. Students should ask the instructor for the correct ISBN and course ID if Pearson MyLab Management is a recommended / required component of the course. Pearson MyLab Management should only be purchased if the instructor needs it. Instructors should contact Pearson representatives for more information.
Pearson MyLab Management is an online assessment, tutorial, and assignment product designed to personalize learning and improve results. A wide range of interactive, engaging and assignable activities encourages students to actively learn and maintain the concepts of difficult courses.
Strategic management and business policy : globalization, innovation, and sustainability PDF
Author(s): Thomas L. Wheelen
Publisher: Pearson, Year: 2018